Method
Every intelligent workflow begins with understanding the work.
The Hype Method is a six-phase approach to AI transformation: Understand, Identify, Design, Build, Adopt, and Evolve. It begins with how a business works today — its people, decisions, and information — and ends with a connected system people can use, trust, and improve.
Phase 01
Understand — Your people, goals, workflows, and decisions.
- Leadership interviews
- Workflow mapping
- System review
- Readiness assessment
Phase 02
Identify — Where time, knowledge, and intelligence are lost.
- Friction map
- Opportunity inventory
- Task analysis
- Priority use cases
Phase 03
Design — The new workflow and who owns each step.
- Workflow blueprint
- Responsibility map
- Architecture
- Success metrics
Phase 04
Build — Systems developed and connected.
- AI assistants
- Automations
- Knowledge systems
- Integrations
Phase 05
Adopt — People ready to use it with confidence.
- Training
- Documentation
- Guidelines
- Champions
Phase 06
Evolve — Measured, improved, expanded.
- Usage analysis
- Optimization
- New use cases
- Expansion roadmap
FAQ
Common questions
What are the phases of an AI transformation?
In the Hype Method: Understand, Identify, Design, Build, Adopt, and Evolve — research through continuous improvement.
Where does an AI project start?
With the work itself — the people, decisions, information, and existing systems — not with a model or platform.
How do you measure AI transformation success?
Success metrics are defined in the Design phase, before anything is built, and tracked in the Evolve phase.